Why does your brand need creative writing in the mix? It’s simple. Grammar, pizzazz, punctuation, quality, and pop! All of those things that get readers engaged and hurriedly turning to the next page. But wait! What does a creative writer really do? The definition is quite vague, but can include almost everything that is not journalistic, technical or academic in nature. That means that everywhere else you need to put good words, a creative writer can help. For a growing brand these words are everywhere and they can make or break your image.
Let’s start with the online face of your brand. The only contact the customer has here with you is in your media, your tools, and your words. Who wrote the words that are on your website right now? Did you? Or did you hire professionals to take care of that? Unless you are a coding guru or bought a cookie cutter website, there is a good bet that you had a professional do it. Did you know that many web design firms use in-house and freelance creative writing services? In the world of web design: Coders-code, Designers-design, and Writers of course write. Let’s face it, the English language is a tricky one and mastering it takes more time than we have available to put in. This is where creative writing saves your brand.
Creative writers are not just for website content and editing. They can do so much more for your brand throughout your entire organization. They can create motivating employee newsletters, furthermore how about a monthly newsletter to keep in the face of your customers? What about your social media interactions? How many retweets do you get? Creative writing can make online content jump out and pull the reader in. It’s not just the social media sites. What about a blog? Today a blog can be an integral part of an online marketing strategy. For a blog to be effective it has to continually provide meaningful content to the reader. The task can start out easy, but how much content can you come up with week after week, or worse, daily? There are many things that should be left up to the professionals, and creative writing is one of them.
Let’s look at this one from another angle. Have you ever wanted to tell the story of your Brand? Do you want your customers to see where you have been and how you got here? Do you need to sell investors on where you are now and where your brand is going to go? A creative writer can help tell the rich history of your brand in words that do it justice. They can even help in writing the script if you decide that your story needs to make the leap over to video. Anywhere the voice of your brand is in words, you can use creative writing, except maybe in the legal department! Look no further then I’m Write for the best of these creative services and many more.
There is a lot of bad information available online. Not only is some of it bad (as in poorly researched or completely fictional) but it written poorly too. Poor writing is one of the first things that turn viewers away. It causes people to question the legitimacy of your site and think twice about investing in your products or services. In many cases this occurs because a business doesn’t have access to content writers, or is determined to handle their website building on their own.
The problem with this is that, if you know nothing about websites it doesn’t make much sense for you to build one without any professional help. Much like, if you don’t know much about writing (grammar, punctuation, tense etc.) then it doesn’t make much sense for you to write and publish something online. Poor grammar and spelling errors on a professional website makes the business look amateur. Investing in qualified content writers is one of the best ways to guarantee readable, professional content. Most importantly, it’s not very expensive to secure content writers and you still maintain content control. You can dictate the topic written on and even supply relevant reading material to ensure the writers get the facts straight.
Content writers are just that, writers. They may not know much about your industry or your product but research is a major part of their job description. Learning enough about any subject to write about it coherently is what they do – so don’t worry if your business or product is new or complicated – they can still help.
Running a business is a lot of work and having to manage and maintain your online business is perhaps more than most owners or managers can juggle. Most have dedicated or appointed staff to ensure their websites are kept up to date with specials, sales, updated information and products and even simple informational content. Many businesses now run blogs on their websites which help keep their business in the rankings for the major search engines – this assists in brand awareness online. Content writers can help maintain a business’s blog, consistently providing new and relevant posts, or they can write product descriptions and even the static informational content.
Whatever you may need content writers for, they are sure to be an excellent investment. It’s difficult to have an online presence if your business is appearing on the 10th page of search results, as few consumers sift through that much to find what they’re looking for. If you want more hits on your site then you need to be ranking on the first few pages of results. Content writers can provide enough new material weekly or monthly to ensure that you stay relevant in the world of search engines – so don’t underestimate their value.
I’m Write has a staff of talented content writers that can handle anything you throw at them. From difficult keywords to a high volume of work, and they are experienced in everything from social media campaigns to articles and web content. If you need professional content writers, consider us first.
What does it take to be an article writer for I’m Write? Does it take a degree in English or journalism? Not necessarily. The I’m Write article writers in Edmonton have a varying background of degrees and experience. One thing they all have in common is the drive to put out great articles and help the clients be successful with their websites or other publications.
To be an article writer in Edmonton for I’m Write, it takes many skills. You must be very organized; each month I’m Write writers are given a list of articles and a deadline to go with each article. This list often has up to 10-15 assignments for each month with many of them having the same deadline. Each writer will look at the list they have and make a schedule of when each article and the research they may have to do for the article needs to be done on time to be edited and revised, if needed, before the deadline.
The I’m Write article writers in Edmonton not only write the articles, but they also have to do any research that writing the article might take. They are given the website for the company they are writing for and what the client wants the article written about. If they want an article written about their product, the writer must learn what the product is and what the selling points of the product are. If a general topic is given they must find a website to not only link in the article but that is where most of the information in the article is found. If the writer is an “expert” in the area they are witting about then they will usually just link the company website for people reading the article to reference and be able to contact the company.
I’m Write article writers in Edmonton not only provide informational articles but they also write for entertainment purposes. Each writer has to be able to not only write a serious piece but be able to switch gears and write an article for a parenting magazine, then switch gears again and write a humor piece. The article writers for I’m Write have to be very diverse writers to be able to write for all different clients. Being able to switch gears like that, with sometimes no time in between, takes a very skilled writer. Which is very true about all of the writers at I’m Write, they all have their own specialty when writing but all of the writers are able to write for all projects.
To be an article writer in Edmonton for I’m Write you have to be not only a good writer but, also a very organized person to keep up with deadlines, be able to research effectively to find the best information and have the goal of not only writing a great article but one that will provide the best representation of the client you are writing for. A lot of companies depend on websites and other publications to generate enough traffic to their website to keep the company running. It is your job to write an article that will make people want to use the company’s services.
How do you tell the difference between a professional writer and a recreational one? Do professional writing credentials matter, or can a self-taught recreationalist also serve as a good article writer? As the popularity of social media and personal blogs continues to grow, many companies and organizations are struggling to answer these questions as they look for talented, qualified writers to create promotional and informative material for their online marketing campaigns. Additionally, readers and online audiences often if the authenticity or reliability of what they read online will be affected if an article is not written by a professional.
Though there are many talented writers that have never gone to school specifically for writing, an article writer should have some qualifications in order for their work to be used in a professional setting. If your business is looking for article writers to promote products or services, you should be looking for writers with a proven track record. There are a number of ways that a person can become a qualified professional writer. There’s the more traditional route of receiving a degree in English or journalism, but someone might also be qualified to write for your company because he or she is a subject matter expert. Your clients are likely to trust an article if the writer has experience and expertise in whatever subject the article is dealing with. Some writers start out in newer forms of media, such as blogging, and are picked up by magazines or marketing companies and gain experience this way. Still others merely have a knack for the written word, and can become qualified by passing a writing test or a series of writing tests.
Being that there are so many paths to becoming a qualified, trustworthy writer, it doesn’t make sense to take a gamble on someone who can’t prove their skill or experience. Hiring an article writer to help you with online promotion is a serious decision, so you should be looking for an ideal candidate. If you are still feeling uneasy about the process, your best bet is probably to hire a promotional writing company that has a roster of professional, qualified article writers who can take care of your online promotional writing needs. The greatest advantage to going this route is that you can view the company’s portfolio ahead of time, so there will be no surprises. The roster of writers will be tightly managed as the company would never want to put forward substandard work, and if you are unhappy with one writer’s work, most companies would be happy to have your articles handled by another one of their writers.
Hiring a talented, qualified, trustworthy article writer to provide you with promotional articles and blog posts for your company is an important decision. If you find the right one, it could mean increased traffic for your website and an increase in business for your company. If you would like to view the work of some of the most talented, qualified, and reliable article writers, the team at I’m Write (http://www.imwrite.ca/) can get you set up – contact us today!
Do you ever find yourself searching for something online, and maybe you are not entirely sure what you are looking for, but you know the Internet has resources on pretty much every topic out there so you find yourself digging for clues. Soon you are clicking on link by link, going from page to page and before you realize to you are far from whatever you had originally wanted to find. Perhaps worse you might also find yourself completely forgetting what you were originally looking for. Online searches can be frustrating like that, but this can be solved with SEO copywriting.
Many people might argue about the downfall of the English language, but even today words are important. If you have a website, and you want people to know about your website then the words you use on your site are extremely important. Obviously some people might overlook this. Say Johnny Johnson has a website for his Jet Ski Company in Key West, Florida called Johnny’s Jet Skis. How many people are just going to automatically know about his website? Well maybe his family, friends, and current customers, but say you are from Idaho coming down to Key West for a family vacation. Will that person think, “lets see if www.johnnyjohnsonsjetskis.com is a real site?” Probably not, but they might start an online search for “jet skis in Key West.” This is where SEO copywriting is important.
The Internet can be equated to a library – a physical library with books, such as encyclopedias. If you are looking to research or find information about a certain topic you’re not going to just haphazardly start pulling random books off the shelf in hopes of randomly finding the book you need. You could be looking for a Shakespeare play and in the paleontology section. It would be a frustrating waste of time. Instead you might think of the keywords related to the topic of your interest, and do your library search that way. Library books are organized by the Dewey Decimal system, and even before electronic search engines you could go to the card catalogue and look for your topic there. SEO copywriting is like setting up the topics in the Dewey Decimal system of a library. It just makes things a lot easier to find.
Going back to Johnny and his awesome Jet Ski business Johnny is starting to understand why using key words might be good thing for his business. SEO copywriting makes sure that the articles, and information that Johnny has on his site contains key words that people will use to search for jet skis on their next vacation. Will anyone search for Johnny’s awesome Jet Skis? It is not likely. They may, however, be more inclined to search for key words like Jet Skis rentals in Key West or Jet Skis Company in Key West. By using SEO copywriting Johnny can make sure his website contains key words that are relevant to his business, making it easy for potential customers to find his website, and eventually use Johnny’s Jet Skis on their next vacation to Key West.
If you are in need of SEO copywriting expertise, check us out at I’m Write (http://www.imwrite.ca/) for all your website content needs.
In the modern world, a business’s website is often the consumer’s first point of contact. Many people establish their opinion of a company based on their online presence because more people use the Internet to research products and services prior to purchasing them. It’s a way of informing clients about a brand. Having a strong website is key to influencing buyers and positioning a business to the consumer’s liking. Simple navigation, paired with clear and concise information written by professional content writers, makes for a successful website and builds a company’s online reputation.
Before Internet was universally accessible, people found their information about products and services by word of mouth, the yellow pages, telephone and local advertisements. Today, if a consumer wants to research an item or company before he or she does business with them, their first avenue is the World Wide Web. Because of this reason alone, any form of business, large and small, needs to have an online presence in order to survive. A website allows a company to build their brand by controlling the information they share about themselves. It gives consumers an accessible platform to explore at any time. Sharing this open source of information makes businesses credible and defines their reputation. Content writers work on behalf of the company to provide visitors with information about the brand and its identity. By reaching out to an online community, a business can connect with their consumer in a way they never used to be able to. Their website is a vessel in which to engage people and earn their trust and support.
There are other reasons a website is vital to a company’s success. In addition to an information portal, a website can also open up a new market for sales, in store and online. Since websites are relatively inexpensive compared to other forms of advertising, businesses may see higher profits with an online personality. With that said, the Internet provides a playing ground for competition. Every company is competing alongside those of a similar market, which is why website presentation is so important. To gain an edge over the competition and win consumers, a company needs to have accurate, clear and concise content written by content writers. If a business is unable to communicate properly, they will have a hard time challenging their rivals and competing in the market.
A business’s online presence is an extension of their staff and brand. Like meeting people for the first time, it’s important they make an impression on the consumer long enough to engage their interest. This can be done with a user-friendly interface, one where an individual can easily navigate to find the information they need. The content should be distilled and concise, which means straightforward and easy to browse, but also informative. Content writers are trained to write content for web pages because they understand the difference between online writing and newsprint, and write accordingly. If you are interested in benefiting from our professional writing services, contact us today.
Creative writing involves using words as a medium for creative expression. Writers use their imagination to guide words together into union for people to read. This union of words can come in many different forms, including novel, novella, short story, screenplay, poetry and more. Each form offers a unique template for creative wordplay.
Fiction writers aspire to be published, usually in the form of a novel. A novel is a long work of fiction where a plot unfolds in a series of events. Characters are essential to a novel, and generally encounter conflict or challenges along the way. These are just some of the elements that classify a fictional story. Several novels defy the standard narrative, but still exhibit the classic elements of creative writing. Some of the novelists whom have stood the test of time with their classic works are F. Scott Fitzgerald (The Great Gatsby), George Orwell (1984), Jane Austen (Pride and Prejudice), John Steinbeck (The Grapes of Wrath), and JRR Tolkien (The Hobbit).
A shorter version of the novel is called a novella. It incorporates the same elements of narrative, such as character, plot and conflict, but resolves in a shorter amount of pages. Often because of its length, novellas lack subplots and extensive detail a novel might include. Several popular novellas in creative writing history are Ernest Hemingway’s The Old Man and the Sea, Charles Dickens’ A Christmas Carol and Joseph Conrad’s Heart of Darkness, which later inspired the film, Apocalypse Now, by Francis Ford Coppola.
Even shorter than a novella, is the popular short story form. Short stories vary in length, but focus on a central event with a couple of main characters. Some short stories essential to the creative writing genre include, Edgar Allen Poe’s A Tell Tale Heart and Shirley Jackson’s The Lottery.
While a novel, novella and short story are similar, a screenplay is a strict form of creative writing that involves visual storytelling intended for television, film, theatre or radio. Performers read aloud dialogue from a script and act out stage directions and movement. Since this is a visual form of writing, the plot, setting, characters and conflict need to be revealed through dialogue or action only. Some famous screenwriters or playwrights include, Quentin Tarantino, Woody Allen, Stanley Kubrick, George Lucas and William Shakespeare.
Poetry is a form of creative writing that is tough to define. It reveals emotion in rhythmic lines and stanzas. Often the words are flowing to a sound and incorporating musical devices, such as repetition, assonance, and rhyme. The words themselves comprise of images, metaphors, similes and other poetic devices. Poetry is one creative genre that has several forms within it, such as haiku, sonnet, and quatrain. Compared to the other creative forms, poetry defies conventions and is an abstract form of expression. Famous poets include the likes of William Shakespeare, Robert Frost, Walt Whitman, Emily Dickenson and Oscar Wilde.
Creative writing can take on many forms, including novel, novella, short story, screenplay and poetry. If you are interested in hiring a creative writer, contact I’m Write http://www.imwrite.ca/ today.
The majority of website hits now come from search engines. Content writers provide the valuable data needed for customers to be able to discover your website.
Companies have been turning to content writers to increase traffic to their websites. About a quarter of a marketing budget on average is spent on this type of marketing. The return value for their money is unprecedented. Content writers provide the company with relevant information and data to be used on their website. This can be detailed information about their products and services directly on their webpage or simply interesting stories and articles for blogs and other sites they may be affiliated with.
An interesting website will hold a reader’s attention. If the information on products and services is clear, well laid out and precise, a reader is more likely to become a customer. Blogs hold the same rules. Readers will return to sites that have interesting blogs. They are more likely to follow the links that these bogs and articles discuss. Readers are also more likely to follow advertising links on the blogs pages. The key to online advertising is to have good content and an easy way to achieve this is to invest in content writers.
The highest revenue in advertising is search engines. In 2010, it generated 46% of the total revenue from advertising. This was followed by classifieds and directories generating only 10% of the revenue. Phone books and local listings are no longer the main way to attract customers. Even though they are accessible online they are no longer the first resource a person uses when they are trying to locate a company or service. Companies are realizing that SEO content is the main way that their websites will be discovered. However, it is important to remember, that simply being discovered is not enough. If you want to keep your visitors long enough to turn them into a customer, you need to hold their interest. By keeping your website, blogs and articles interesting, you will be able to provide the needed information that your visitor is looking for as well as create a new potential customer. Content writers have the necessary experience and skill to be able to provide your website with useful data.
In 2011, 62% of companies received their website content from outside sources. This was a dramatic increase from 55% the year before. Now more than ever, companies are realizing the benefits of hiring outside expertise. Whether it is a one time job to populate a website or a continuous work to provide new and fresh data on a regular basis, your company is your investment, the outside resources quickly turn into a financial benefit. Outsourcing your content writers gives you the ease of receiving fresh data that your customers will enjoy while still leaving you the time to focus on your product and services.
The internet is now one of the key ways to generate and retain business. Professional content writers are key to a successful online promotion campaign. I’m Write can provide you with experienced content writers for your online needs. Whether it is blogs, articles, website updates or even website creation, trust the staff at I’m Write for professional and experienced knowledge. If you want to create or improve your web space, use the professionals that know how. Talk to I’m Write to see what suggestions they may have for you.
Creative writing is a unique talent that many have mastered. How do you stay unique in a field that so many try to excel at?
Creative writing is a very loose term used for a wide variety of writing styles. It can encompass works in the form of stories, articles, scripts and poems just to name a few. As early as at our school days, we are taught the foundation of creative writing and how to apply it to our work. However, as time goes by, people’s focus changes. How creative has your writing been these days?
Does it have an edge above the rest?
No matter what kind of writing you do, there are hundreds of others doing the same type of work. If you are a journalist, you could easily find thousands of similar journal articles that talk about topics similar to your own. What do you do to make yours unique? In order to make your creative writing stand out from similar writers, you need to have a piece of work that is different from all of the rest. One simple way of doing this is to have a different angle on the same story. Was there a news break that everybody covered and talked about for months? Your own publication would not be complete without discussing these same topics. Instead of re-quoting the same lines and facts that have now become public knowledge, try finding information from another source. For example, everybody can talk about the homeless situation in a city and the effect it has on neighborhoods. Had anybody interviewed the homeless person themselves? Find out why there are there? Write about a day in their lives on the street. Same story, different angle, it has a twist that others had not read about yet.
Does it reflect your personal style?
Yes, there are rules to writing that must be followed. There is etiquette to keep in mind. Most importantly you need to also remember readers and cater to their interests. However, while following these rules, do not forget to be yourself. Your own creative writing would not be nearly as creative if you are not allowed to use your own style. Each writer’s personality does enter into their work in a subtle way. It is this personality that makes your work recognizable and creditable to you. For example, when writing a short story, even if the storyline is not your own invention, how you explain the story and the characters will reflect our own personality. It is this added touch that makes the story unique from how anybody else could have possibly written it. Stick to the rules but do not stop being yourself.
Is it interesting?
Creative writing or any writing needs to be interesting. Even the most mundane stories can be written in a way that can hold an audiences interest. How you make your written work interesting is only limited by your own imagination. Are you writing an article about the fluctuating stock market? To some, this can be an article that is more painful then death itself. Instead of simply writing about the current stock market, include some little known historical stories of related events. This is the same article, but now it includes information that even the non financial readers would be interested in.
The creativity of a piece being written is entirely derived by the writer themselves. Yes there are rules and guidelines that must be followed and adhered to but you were hired for your own unique style. Do not forget to keep your own creative edge in your creative writing.
The benefits of having an article writer contribute to your website.
A website, no matter if it is a blog, ecommerce store, or informative site, is only as good as its content. With accurate information, a friendly tone and a connection with the reader, a good article can make the difference between a good website and a great one. An article writer is usually a master of manipulating exposure, putting the right words together and keeping people interested in your site. Having great writer to do your web content can increase traffic, and put you on the first page of web searches instead of fifty pages back.
An online article writer is a master of search engine optimization, or SEO as it is known in the online world. This means more search engine hits and being rated higher through search engine formulizations. A good online article writer knows how to integrate keywords of any kind into the words of an article in order to increase exposure to search engines, keep the reader interested in the topic at hand, and do so in a creative but professional way.
Articles can be about any topic at any given time. An article writer is accustomed to researching in order to have relevant information backed up by facts instead of speculation. You need to be honest about the content you are placing on your website. Most anyone can write a wall of text that looks to be informative but great websites have more than just some good information here and there. An article writer puts content together in a way that is relevant and it is their job to provide facts that are both interesting and creative. When it is not done well the reader ends up feeling confused; you do not want to risk having confused readers. Keeping the reader interested in the content is necessary when trying to draw more traffic, sell a product, or increase exposure.
Consumers or readers tend to scan text in order to find useful information, and determine if what they are reading is worthwhile. An article writer knows how to place key words into the content so as not to distract the reader but still provide relevant information in a quality manner. This is the key to writing an article; what separates a great article from a good article, and a good article from a bad one. If a key word is used too many times or they are too close together, then the website may be penalized by the search engine algorithms. It can also cause the reader to start questioning whether it is the article writer’s point to inform them or solicit them.
All in all, an article writer can make a good website great. They bring the information to the reader in an intuitive, creative way that spawns continued interest. An article writer can also be the difference between one stop on your page or the reader continuing to search for the information they are looking for somewhere else which will cost you a possible sale or interest in what you have to offer.