Hiring a Professional Article Writer
How do you tell the difference between a professional writer and a recreational one? Do professional writing credentials matter, or can a self-taught recreationalist also serve as a good article writer? As the popularity of social media and personal blogs continues to grow, many companies and organizations are struggling to answer these questions as they look for talented, qualified writers to create promotional and informative material for their online marketing campaigns. Additionally, readers and online audiences often if the authenticity or reliability of what they read online will be affected if an article is not written by a professional.
Though there are many talented writers that have never gone to school specifically for writing, an article writer should have some qualifications in order for their work to be used in a professional setting. If your business is looking for article writers to promote products or services, you should be looking for writers with a proven track record. There are a number of ways that a person can become a qualified professional writer. There’s the more traditional route of receiving a degree in English or journalism, but someone might also be qualified to write for your company because he or she is a subject matter expert. Your clients are likely to trust an article if the writer has experience and expertise in whatever subject the article is dealing with. Some writers start out in newer forms of media, such as blogging, and are picked up by magazines or marketing companies and gain experience this way. Still others merely have a knack for the written word, and can become qualified by passing a writing test or a series of writing tests.
Being that there are so many paths to becoming a qualified, trustworthy writer, it doesn’t make sense to take a gamble on someone who can’t prove their skill or experience. Hiring an article writer to help you with online promotion is a serious decision, so you should be looking for an ideal candidate. If you are still feeling uneasy about the process, your best bet is probably to hire a promotional writing company that has a roster of professional, qualified article writers who can take care of your online promotional writing needs. The greatest advantage to going this route is that you can view the company’s portfolio ahead of time, so there will be no surprises. The roster of writers will be tightly managed as the company would never want to put forward substandard work, and if you are unhappy with one writer’s work, most companies would be happy to have your articles handled by another one of their writers.
Hiring a talented, qualified, trustworthy article writer to provide you with promotional articles and blog posts for your company is an important decision. If you find the right one, it could mean increased traffic for your website and an increase in business for your company. If you would like to view the work of some of the most talented, qualified, and reliable article writers, the team at I’m Write (http://www.imwrite.ca/) can get you set up – contact us today!
SEO Copywriting is Good for Business and Good for You
Do you ever find yourself searching for something online, and maybe you are not entirely sure what you are looking for, but you know the Internet has resources on pretty much every topic out there so you find yourself digging for clues. Soon you are clicking on link by link, going from page to page and before you realize to you are far from whatever you had originally wanted to find. Perhaps worse you might also find yourself completely forgetting what you were originally looking for. Online searches can be frustrating like that, but this can be solved with SEO copywriting.
Many people might argue about the downfall of the English language, but even today words are important. If you have a website, and you want people to know about your website then the words you use on your site are extremely important. Obviously some people might overlook this. Say Johnny Johnson has a website for his Jet Ski Company in Key West, Florida called Johnny’s Jet Skis. How many people are just going to automatically know about his website? Well maybe his family, friends, and current customers, but say you are from Idaho coming down to Key West for a family vacation. Will that person think, “lets see if www.johnnyjohnsonsjetskis.com is a real site?” Probably not, but they might start an online search for “jet skis in Key West.” This is where SEO copywriting is important.
The Internet can be equated to a library – a physical library with books, such as encyclopedias. If you are looking to research or find information about a certain topic you’re not going to just haphazardly start pulling random books off the shelf in hopes of randomly finding the book you need. You could be looking for a Shakespeare play and in the paleontology section. It would be a frustrating waste of time. Instead you might think of the keywords related to the topic of your interest, and do your library search that way. Library books are organized by the Dewey Decimal system, and even before electronic search engines you could go to the card catalogue and look for your topic there. SEO copywriting is like setting up the topics in the Dewey Decimal system of a library. It just makes things a lot easier to find.
Going back to Johnny and his awesome Jet Ski business Johnny is starting to understand why using key words might be good thing for his business. SEO copywriting makes sure that the articles, and information that Johnny has on his site contains key words that people will use to search for jet skis on their next vacation. Will anyone search for Johnny’s awesome Jet Skis? It is not likely. They may, however, be more inclined to search for key words like Jet Skis rentals in Key West or Jet Skis Company in Key West. By using SEO copywriting Johnny can make sure his website contains key words that are relevant to his business, making it easy for potential customers to find his website, and eventually use Johnny’s Jet Skis on their next vacation to Key West.
If you are in need of SEO copywriting expertise, check us out at I’m Write (http://www.imwrite.ca/) for all your website content needs.
Increase Online Presence With Content Writers
In the modern world, a business’s website is often the consumer’s first point of contact. Many people establish their opinion of a company based on their online presence because more people use the Internet to research products and services prior to purchasing them. It’s a way of informing clients about a brand. Having a strong website is key to influencing buyers and positioning a business to the consumer’s liking. Simple navigation, paired with clear and concise information written by professional content writers, makes for a successful website and builds a company’s online reputation.
Before Internet was universally accessible, people found their information about products and services by word of mouth, the yellow pages, telephone and local advertisements. Today, if a consumer wants to research an item or company before he or she does business with them, their first avenue is the World Wide Web. Because of this reason alone, any form of business, large and small, needs to have an online presence in order to survive. A website allows a company to build their brand by controlling the information they share about themselves. It gives consumers an accessible platform to explore at any time. Sharing this open source of information makes businesses credible and defines their reputation. Content writers work on behalf of the company to provide visitors with information about the brand and its identity. By reaching out to an online community, a business can connect with their consumer in a way they never used to be able to. Their website is a vessel in which to engage people and earn their trust and support.
There are other reasons a website is vital to a company’s success. In addition to an information portal, a website can also open up a new market for sales, in store and online. Since websites are relatively inexpensive compared to other forms of advertising, businesses may see higher profits with an online personality. With that said, the Internet provides a playing ground for competition. Every company is competing alongside those of a similar market, which is why website presentation is so important. To gain an edge over the competition and win consumers, a company needs to have accurate, clear and concise content written by content writers. If a business is unable to communicate properly, they will have a hard time challenging their rivals and competing in the market.
A business’s online presence is an extension of their staff and brand. Like meeting people for the first time, it’s important they make an impression on the consumer long enough to engage their interest. This can be done with a user-friendly interface, one where an individual can easily navigate to find the information they need. The content should be distilled and concise, which means straightforward and easy to browse, but also informative. Content writers are trained to write content for web pages because they understand the difference between online writing and newsprint, and write accordingly. If you are interested in benefiting from our professional writing services, contact us today.
Creative Writing Forms
Creative writing involves using words as a medium for creative expression. Writers use their imagination to guide words together into union for people to read. This union of words can come in many different forms, including novel, novella, short story, screenplay, poetry and more. Each form offers a unique template for creative wordplay.
Fiction writers aspire to be published, usually in the form of a novel. A novel is a long work of fiction where a plot unfolds in a series of events. Characters are essential to a novel, and generally encounter conflict or challenges along the way. These are just some of the elements that classify a fictional story. Several novels defy the standard narrative, but still exhibit the classic elements of creative writing. Some of the novelists whom have stood the test of time with their classic works are F. Scott Fitzgerald (The Great Gatsby), George Orwell (1984), Jane Austen (Pride and Prejudice), John Steinbeck (The Grapes of Wrath), and JRR Tolkien (The Hobbit).
A shorter version of the novel is called a novella. It incorporates the same elements of narrative, such as character, plot and conflict, but resolves in a shorter amount of pages. Often because of its length, novellas lack subplots and extensive detail a novel might include. Several popular novellas in creative writing history are Ernest Hemingway’s The Old Man and the Sea, Charles Dickens’ A Christmas Carol and Joseph Conrad’s Heart of Darkness, which later inspired the film, Apocalypse Now, by Francis Ford Coppola.
Even shorter than a novella, is the popular short story form. Short stories vary in length, but focus on a central event with a couple of main characters. Some short stories essential to the creative writing genre include, Edgar Allen Poe’s A Tell Tale Heart and Shirley Jackson’s The Lottery.
While a novel, novella and short story are similar, a screenplay is a strict form of creative writing that involves visual storytelling intended for television, film, theatre or radio. Performers read aloud dialogue from a script and act out stage directions and movement. Since this is a visual form of writing, the plot, setting, characters and conflict need to be revealed through dialogue or action only. Some famous screenwriters or playwrights include, Quentin Tarantino, Woody Allen, Stanley Kubrick, George Lucas and William Shakespeare.
Poetry is a form of creative writing that is tough to define. It reveals emotion in rhythmic lines and stanzas. Often the words are flowing to a sound and incorporating musical devices, such as repetition, assonance, and rhyme. The words themselves comprise of images, metaphors, similes and other poetic devices. Poetry is one creative genre that has several forms within it, such as haiku, sonnet, and quatrain. Compared to the other creative forms, poetry defies conventions and is an abstract form of expression. Famous poets include the likes of William Shakespeare, Robert Frost, Walt Whitman, Emily Dickenson and Oscar Wilde.
Creative writing can take on many forms, including novel, novella, short story, screenplay and poetry. If you are interested in hiring a creative writer, contact I’m Write http://www.imwrite.ca/ today.
Content Writers are key to a Successful Online Campaign
The majority of website hits now come from search engines. Content writers provide the valuable data needed for customers to be able to discover your website.
Companies have been turning to content writers to increase traffic to their websites. About a quarter of a marketing budget on average is spent on this type of marketing. The return value for their money is unprecedented. Content writers provide the company with relevant information and data to be used on their website. This can be detailed information about their products and services directly on their webpage or simply interesting stories and articles for blogs and other sites they may be affiliated with.
An interesting website will hold a reader’s attention. If the information on products and services is clear, well laid out and precise, a reader is more likely to become a customer. Blogs hold the same rules. Readers will return to sites that have interesting blogs. They are more likely to follow the links that these bogs and articles discuss. Readers are also more likely to follow advertising links on the blogs pages. The key to online advertising is to have good content and an easy way to achieve this is to invest in content writers.
The highest revenue in advertising is search engines. In 2010, it generated 46% of the total revenue from advertising. This was followed by classifieds and directories generating only 10% of the revenue. Phone books and local listings are no longer the main way to attract customers. Even though they are accessible online they are no longer the first resource a person uses when they are trying to locate a company or service. Companies are realizing that SEO content is the main way that their websites will be discovered. However, it is important to remember, that simply being discovered is not enough. If you want to keep your visitors long enough to turn them into a customer, you need to hold their interest. By keeping your website, blogs and articles interesting, you will be able to provide the needed information that your visitor is looking for as well as create a new potential customer. Content writers have the necessary experience and skill to be able to provide your website with useful data.
In 2011, 62% of companies received their website content from outside sources. This was a dramatic increase from 55% the year before. Now more than ever, companies are realizing the benefits of hiring outside expertise. Whether it is a one time job to populate a website or a continuous work to provide new and fresh data on a regular basis, your company is your investment, the outside resources quickly turn into a financial benefit. Outsourcing your content writers gives you the ease of receiving fresh data that your customers will enjoy while still leaving you the time to focus on your product and services.
The internet is now one of the key ways to generate and retain business. Professional content writers are key to a successful online promotion campaign. I’m Write can provide you with experienced content writers for your online needs. Whether it is blogs, articles, website updates or even website creation, trust the staff at I’m Write for professional and experienced knowledge. If you want to create or improve your web space, use the professionals that know how. Talk to I’m Write to see what suggestions they may have for you.
How Creative is your Creative Writing?
Creative writing is a unique talent that many have mastered. How do you stay unique in a field that so many try to excel at?
Creative writing is a very loose term used for a wide variety of writing styles. It can encompass works in the form of stories, articles, scripts and poems just to name a few. As early as at our school days, we are taught the foundation of creative writing and how to apply it to our work. However, as time goes by, people’s focus changes. How creative has your writing been these days?
Does it have an edge above the rest?
No matter what kind of writing you do, there are hundreds of others doing the same type of work. If you are a journalist, you could easily find thousands of similar journal articles that talk about topics similar to your own. What do you do to make yours unique? In order to make your creative writing stand out from similar writers, you need to have a piece of work that is different from all of the rest. One simple way of doing this is to have a different angle on the same story. Was there a news break that everybody covered and talked about for months? Your own publication would not be complete without discussing these same topics. Instead of re-quoting the same lines and facts that have now become public knowledge, try finding information from another source. For example, everybody can talk about the homeless situation in a city and the effect it has on neighborhoods. Had anybody interviewed the homeless person themselves? Find out why there are there? Write about a day in their lives on the street. Same story, different angle, it has a twist that others had not read about yet.
Does it reflect your personal style?
Yes, there are rules to writing that must be followed. There is etiquette to keep in mind. Most importantly you need to also remember readers and cater to their interests. However, while following these rules, do not forget to be yourself. Your own creative writing would not be nearly as creative if you are not allowed to use your own style. Each writer’s personality does enter into their work in a subtle way. It is this personality that makes your work recognizable and creditable to you. For example, when writing a short story, even if the storyline is not your own invention, how you explain the story and the characters will reflect our own personality. It is this added touch that makes the story unique from how anybody else could have possibly written it. Stick to the rules but do not stop being yourself.
Is it interesting?
Creative writing or any writing needs to be interesting. Even the most mundane stories can be written in a way that can hold an audiences interest. How you make your written work interesting is only limited by your own imagination. Are you writing an article about the fluctuating stock market? To some, this can be an article that is more painful then death itself. Instead of simply writing about the current stock market, include some little known historical stories of related events. This is the same article, but now it includes information that even the non financial readers would be interested in.
The creativity of a piece being written is entirely derived by the writer themselves. Yes there are rules and guidelines that must be followed and adhered to but you were hired for your own unique style. Do not forget to keep your own creative edge in your creative writing.
How an Article Writer Can Change Your Website’s Future
The benefits of having an article writer contribute to your website.
A website, no matter if it is a blog, ecommerce store, or informative site, is only as good as its content. With accurate information, a friendly tone and a connection with the reader, a good article can make the difference between a good website and a great one. An article writer is usually a master of manipulating exposure, putting the right words together and keeping people interested in your site. Having great writer to do your web content can increase traffic, and put you on the first page of web searches instead of fifty pages back.
An online article writer is a master of search engine optimization, or SEO as it is known in the online world. This means more search engine hits and being rated higher through search engine formulizations. A good online article writer knows how to integrate keywords of any kind into the words of an article in order to increase exposure to search engines, keep the reader interested in the topic at hand, and do so in a creative but professional way.
Articles can be about any topic at any given time. An article writer is accustomed to researching in order to have relevant information backed up by facts instead of speculation. You need to be honest about the content you are placing on your website. Most anyone can write a wall of text that looks to be informative but great websites have more than just some good information here and there. An article writer puts content together in a way that is relevant and it is their job to provide facts that are both interesting and creative. When it is not done well the reader ends up feeling confused; you do not want to risk having confused readers. Keeping the reader interested in the content is necessary when trying to draw more traffic, sell a product, or increase exposure.
Consumers or readers tend to scan text in order to find useful information, and determine if what they are reading is worthwhile. An article writer knows how to place key words into the content so as not to distract the reader but still provide relevant information in a quality manner. This is the key to writing an article; what separates a great article from a good article, and a good article from a bad one. If a key word is used too many times or they are too close together, then the website may be penalized by the search engine algorithms. It can also cause the reader to start questioning whether it is the article writer’s point to inform them or solicit them.
All in all, an article writer can make a good website great. They bring the information to the reader in an intuitive, creative way that spawns continued interest. An article writer can also be the difference between one stop on your page or the reader continuing to search for the information they are looking for somewhere else which will cost you a possible sale or interest in what you have to offer.
Web Content Writers Make the Difference When it comes to Reaching Your Audience
How good web content writers can help you bridge the gap between you and your audience.
Getting great web content writers is essential to reaching your target audience. The very best ones will encompass the following in their writing.
RESEARCH
The best web content writers are indeed excellent internet researchers. Excelling at being able to find out the minutia of any topic on the planet is what every successful content writer can provide. From former secretaries, administrative assistants, students, and stay at home moms, there is an extensive circle of skilled internet researchers in nooks and crannies all over the world, sitting on an invaluable asset of skills. These researchers are the ones that many top companies take the time to seek out; they provide the material needed to successfully put together fresh and unique web content pieces.
CONNECTION
Right from the start, it is critical that the reader feels a connection to the message or content. The reader cannot get lost in any industry or business jargon because if they do then they are going to ‘click away’ to another website. Web content writers ensure that the content they create is easy to read and easy to understand by everyone, so as to eliminate confusion. The reader must feel a connection with the words and message in order to stay on the website and become more than just a visitor or a lead. The best web content writers will keep the reader engaged with interesting, accessible content that connects with the visitor.
NATURAL
Many business owners have the impression that as long as certain ‘keywords’ and ‘targeted phrases’ are included in their web content in great numbers, they will move up Google’s rankings. This is not the case whatsoever. Google has its own algorithms, rules, and systems in place (such as Penguin and Panda), which monitor the internet around the clock to ensure that websites are using quality articles and natural writing to reach their place in the search engine rankings. Only poor web content writers just insert key words haphazardly. Great web content writers will write naturally about the topic at hand and include the key words along the way to strengthen the message conveyed while optimizing the site.
SALES
Even if your web content writers give you content that contain all the characteristics listed; great research, strong connection, and naturally written, it is still possible to lose the visitor to another website. The article that appears well written and connects with the reader is still doomed to be ‘average’ when something is missing. If there is no call to action for the readers, then sales are lost. Too often people are interested in learning more or even making a purchase, but they are met by a stop sign at the end of the web content. Essentially, the entire piece is a waste of time and money if the call to action is missing.
Having great web content writers on hand for all your ‘blank slates’ is the best way to ensure that the words on and off of your website in all capacities are working for you to increase your sales and strengthen your fan following. Check out all the writing services we have available by the best web content writers in the market.
Why Do My Content Writers Know What They Are Talking About?
This blog post explains how I’m Write content writers provide factual data for a wide variety of topics.
One question I get asked often is “what is your area of expertise as a writer?” The quick answer to that is fashion. I started my freelancing career as a fashion writer but have since branched out to writing about everything from the American legal system to the best kind of tires for winter driving on the Canadian prairie roads. How, you may ask, can content writers write knowledgeably on such a wide range of topics? The quick answer to that is research. The more in-depth answer to that is: extensive research.
My clients present me with a very wide range of topics and since I have up to 20 writers on staff at any given time, there is usually someone on hand that has experience with that particular topic. There are some topics, however, that fall outside the range of all our combined expertise. When that happens, content writers are required to research the topic. This is very exciting as all of my content writers greatly enjoy tackling new material. Some choose to research online. Some go to the library to look things up in books. Some conduct an interview.
For example, I once had a client that ran a beauty blog. This was right up my alley, but I didn’t just want to present my perception of beauty and makeup. Everybody has a different personal style and I needed to write material that would appeal to every reader. So, for one of the blog posts I talked to a local cosmetician. She showed me several new mascara products and told me about the latest innovation in mascara applicators and formulas. This was information I had not heard before nor would have gained from simply reading a fashion magazine. The resulting blog post was full of factual information from a professional source that was enjoyed by hundreds of online readers. You can expect this level of commitment from good content writers.
Sometimes we content writers come face to face with new experiences that give us the material for our assignments. One such encounter happened in my basement where I came face to face with a spider egg sac on one of the roof beams. This gave me instant material for a variety of topics:
(1) Top ten ways to freak out your neighbors by running out of your house in your bathrobe screaming like your hair is on fire.
(2) Spontaneously decided to list your house? Real estate agents in your area.
(3) Your vacuum hose is not nearly long enough. Top five vacuums with long reach hoses.
(4) It’s time to teach your kids responsibility! Start with having them sweep your basement beams.
(5) When wildlife moves in doors. Coping mechanisms that do not include wine.
(6) Overcoming phobias. Things your therapist wants you to know.
As you can see, my content writers and I are very adept at finding the facts you need for your blogs and articles. Sometimes we go looking for those answers. Other times those answers come to us.
If you need a blog on the indoor mating habits of spiders or how to deploy a flamethrower in your house for effective spider egg sac removal, contact I’m Write today. We can handle these and any other topic for which you need words.
My Creative Writing Workspace
This blog describes my creative writing workspace.
I recently wrote an article that included a section on writers needing a clean, quiet space for their creative writing. As a creating writing enthusiast local to Edmonton, Alberta, I know there are many places I can go to write, as long as those places are indoors! Even now as I write this there is a hearty blanket of snow outside my window and the temperature is a chilling -24 degrees Celsius (-11.2 Fahrenheit for my dear American readers). Now don’t get me wrong. Canada is not always a frozen wonderland that keeps the writer indoors and away from coffee shops where the door is always admitting a fresh blast of refreshing air. We have a lovely (short) summer and pleasantly mild (short) fall where parks and patios abound with writers intent on upping their vitamin D as they work.
For the most part, however, I prefer to work in my office. I like having a designated spot for my creative writing. I have my creative writing space set up for maximum efficiency and I also have included some personal touches that help keep me focused and that make me smile. Today, dear readers, I am going to give you a glimpse at where I do my creative writing.
The most important thing for my creative writing space was natural light. Therefore, my office is located upstairs in a room with a large window. This window overlooks a green space, several mature trees, and a local children’s park. During the summer, the sweet smell of freshly cut grass and flowers flow through the window as I write. In the fall, the crisp air and the crunch of fallen leaves underfoot are invigorating. My desk is a very modern glass top with black accents. I like open spaces so having a glass desk was very important to me. A huge fan of all things words, my office also houses my personal library. This library is made up of over 300 books and includes some very old hardcover classics. There is nothing better for creative writing than to be surrounded by your “friends”, Charles Dickens, William Makepeace Thackeray, Jane Austin, and Christopher Moore. Directly above my computer is a vinyl wall decal that I ordered from Montreal. It is an abstract letter O surrounded by perpendicular lines and French words. It was designed by an artist in collaboration with a vinyl wall decal company. Most people can’t figure it out and neither can I, but I love the way it looks. Behind me are three paintings by Sue Coleman in black frames to match the black accents on my desk.
So there you have it; my perfect space for creative writing. It houses everything I love and everything that expresses who I am.
Now that you know I have the perfect spot for writing and running I’m Write, check out the many writing services I’m Write offers. The work you order is coming from a place of balance, efficiency, and creativity.
